Anushree Sahay
Customer Communications & Engagement Strategist | Master’s in Public Relations | 8 Years of Experience in Digital-First Marketing, Regulated Communications & Stakeholder Engagement
With eight years of experience in communications and a Master’s in Public Relations from Boston University, I specialize in building clear, empathetic, and results-driven customer communications in highly regulated environments. My work blends digital-first marketing, storytelling, and operational execution to translate complex information into accessible messaging that builds trust, drives adoption, and strengthens relationships. I have led multi-channel campaigns across email, social, web, and events, partnering cross-functionally with legal, operations, marketing, and leadership teams to deliver compliant, high-impact communications that support engagement, behavior change, and measurable outcomes
Communications & Community Engagement Experience
My career has been centered on building digital-first, customer-focused communications in highly regulated environments. I specialize in translating complex information into clear, empathetic messaging that drives engagement, adoption, and trust across diverse audiences.
Boston City Councilor - Brian Worrell
From Sep 2023 - Present
Led digital-first, multi-channel customer and constituent communications campaigns aligned to engagement and adoption goals, increasing digital engagement by 200%. Developed messaging frameworks that translated complex regulatory and policy information into clear, empathetic, and action-oriented communications across email, social, web, and events. Partnered cross-functionally with legal, operations, and creative teams to manage approvals, compliance, timelines, and reporting.
Mayor's Office of Equity & Inclusion Cabinet
From April 2023 - Sep 2023
Managed communications strategies for highly regulated, citywide programs, focusing on clarity, trust-building, and audience adoption. Developed and executed engagement materials to increase participation across diverse communities. Coordinated cross-functionally to manage workflows, approvals, and distribution while surfacing blockers and ensuring consistent messaging across touchpoints.
Boston University CTSI Community Engagement Program
From Aug 2021 - Sep 2022
Developed digital storytelling and customer engagement campaigns to support health equity initiatives in a regulated academic and public health environment. Produced newsletters, social content, and digital assets to communicate complex information in accessible ways. Analyzed performance metrics to refine messaging and optimize engagement, resulting in a 30% increase in audience interaction.
GlobalFoundries
From June 2022 - Dec 2022
Supported enterprise-wide digital and internal communications campaigns within a highly regulated, global organization. Partnered cross-functionally with marketing, operations, and leadership teams to develop and distribute newsletters, email communications, and digital assets. Assisted with campaign execution, reporting, and optimization, contributing to a 40% increase in digital engagement across employee and stakeholder channels.
PRLab at Boston University
From Jan 2022 - June 2022
Led competitive research, positioning strategy, and communications planning to support client acquisition and campaign development. Managed client relationships, coordinated deliverables and timelines, and developed narrative-driven pitches and proposals. Helped drive a 30% increase in new projects by aligning messaging to audience needs and business goals.
MSL India, Publicis Groupe
From Aug 2018 - June 2021
Managed communications and media relations programs for global clients in technology, tourism, and public affairs. Led campaign execution, press coordination, stakeholder engagement, and reporting in fast-paced, highly regulated environments. Supported brand positioning, reputation management, and audience engagement strategies while collaborating across agency and client teams.
My Portfolio
A visual storyteller, I have created engaging content that blends policy with impactful graphics. Below are examples of campaign logos, infographics, and social media content that have helped communicate complex policies in clear and accessible ways.
Digital Communications - Static
Showcasing digital-first marketing assets including social graphics, infographics, and customer-facing visuals designed to drive awareness, simplify complex topics, and encourage engagement and adoption across regulated communications campaigns.
Digital Communications - Video
Featuring short-form and campaign video content that supports go-to-market initiatives, product and program launches, and customer engagement strategies by delivering clear, empathetic storytelling across digital channels.
Marketing Plans and Outreach Reports
A collection of engagement campaigns, outreach materials, and stakeholder communications designed to increase awareness, participation, and trust among diverse audiences, with a focus on driving adoption of programs and services.
Briefing documents & Flyers
A curated collection of customer and stakeholder materials including reports, briefs, and flyers designed to communicate complex information in accessible ways, support compliance requirements, and enhance public understanding and engagement.
Writing Samples
This section highlights my experience developing clear, compliant messaging including public statements, official remarks, and communications materials used to support executive visibility, stakeholder engagement, and customer trust. It demonstrates my ability to translate complex regulatory and policy topics into actionable, audience-centered communications.